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SberSpasibo x Artlife fest
Agency
Journey Moscow
Role
Concept, Creative Project Lead, Copywriting
Date
2022
Interactive brand installation at ARTLIFE Contemporary Art Festival
Guests of the festival generated a unique AI-generated art horoscope, written by a specially built neural network. It was trained on contemporary art books and the festival's artists’ biographies. The result was an enigmatic, slightly bizarre, and very entertaining mishmash of art-based prophecies.
Horoscopes could be printed on a postcard or downloaded via a QR code.
During the 6 days of the festival, guests generated 9,1K art horoscopes.
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