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Drive League

Agency

TBWA Moscow

Role

Creative, UX/UI Copywriting, Game Narrative

Date

2020

Created a game section within the brand's mobile app to motivate people to refuel with G-Drive (premium brand fuel) more often.
Customers received bonuses and digital gifts from Zenith football club players: videos, sticker packs, recipe book, animated wallpapers, AR-mask for Instagram.

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