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Delivery Club x Souyzmultfilm
Role
Concept, Copywriting
Agency
TBWA Moscow
Date
2019
A fresh look at the plots of Soviet cartoons and transfer its heroes to modern reality – where they have Delivery Club.
Main task: to increase the awareness of Delivery Club* among the generation of 35+ years old consumers.
Conducted a study, which showed that 75% of Russians prefer old Soviet cartoons to any other. The characters of these cartoons are associated not only with fond memories of childhood but also with food.
Created 7 posters for OOH placement in public transport – at metro stations and bus stops. There were 64 media publications about the campaign.
*Delivery Club is a leading Russian food delivery service, just like Wolt in Berlin or Deliveroo in London.
