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Axe Global IG
Agency
Ogilvy UK
Role
Creative Lead, Concept, Art-Direction, Production and Post-Production Oversight, Copywriting
Date
2019
Brief: Help of Axe communicate 'Find Their Magic' campaign to Gen Z boys on their Global IG Channel
Aim: Provide authentic content and tools** to inspire guys to confidently express their own brand of individuality.
Result: 3 influencer Instagram 'takeovers' touching on different passion points: skateboarding, dance and football.
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